Mark Forscher

Mark lives with his wife Jo, his son, and their cat in Brooklyn, NY where he records experimental music as Lost Waves. In 2021, Mark released several visual puns with original audio loops as NFTs. An experienced creative leader across many disciplines, Mark was the in-house Creative Director at Code and Theory, Newsweek, and ABC News before working nearly ten years as Principal of Under After.

At Under After, Mark was hired for brand, strategy, design, and consulting services by emerging tech companies. In 2019, he gave up other client work to join Bison Trails as Head of Brand & Design. Mark led Bison Trails' brand, marketing, content strategy, and design for two years before the company was acquired by Coinbase in early 2021.



Head of Brand & Design at Bison Trails in New York City responsible for the company's brand, marketing, content strategy, and design.


Principal of Under After — an independent creative studio in NYC for emerging tech startups — focused on brand, design, product, and strategy for nearly a decade.

"Verified Expert Brand Designer: Mark Forscher" —TechCrunch, Apr 2019


Interim Product Director and Design Lead for Fatherly, a digital media brand for dads.


Creative Director, Digital for ABC News in NYC.


Creative Director, Digital for Newsweek in NYC.


Creative Director, Code and Theory in NYC.


MFA, Design & Technology from Parsons School of Design in NYC.


BA, Music with Honors from Wesleyan University in Middletown, CT.