Identity for a network of user-generated content sites
contracted me to update the branding for The Station, a network of user-generated content sites.
A secondary goal of the project was to design a consistent header for all sites that cross-promoted the other sites within the network. The previous header
served this purpose but was a row of logos that was messy and disorienting.
I opted for a minimal approach, shifting The Station branding to the right of the network header and using neutral colors to avoid conflict with branding of the individual sites.