The Station

Apr 04, 2013
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Identity for a network of user-generated content sites
Betaworks contracted me to update the branding for The Station, a network of user-generated content sites. A secondary goal of the project was to design a consistent header for all sites that cross-promoted the other sites within the network. The previous header served this purpose but was a row of logos that was messy and disorienting. I opted for a minimal approach, shifting The Station branding to the right of the network header and using neutral colors to avoid conflict with branding of the individual sites.